Creative Marketing Solutions for Your Business or Individual Brand
MARKETING, CONTENT, AND SOCIAL MEDIA STRATEGY FOR THE FOLLOWING ENTERTAINMENT AND LIFESTYLE INDUSTRIES:
MUSIC + CELEBRITIES ☆ health, FITNESS + Wellness ☆ travel + hospitality
Why hire me for your marketing
and creative needs?
Your online presence is the first thing people see about you – the first impression a potential customer, client, fan, traveler, guest, or patient will have about you or your business. It’s important to have an aesthetic that looks “on brand” for your image and what you do. It’s important to have copy that resonates with your audience and helps spark engagement. It’s important to have photography that captures you or your business in the best possible light. It’s important to have consistent branded messaging and communication that goes out to your database, so your business remains top-of-mind for your customers. And it’s important to have advertising on the right channels, with the right spend, hitting the right target audience so your website and social media profiles will be found, resulting in increased conversion.
As a freelancer, I am more affordable than going through an agency (which is a good start!) but I bring with me the same amount of experience you would get as if you were hiring an agency to tackle your marketing needs. I have 15+ years of experience in digital marketing, specializing in social media and content marketing, with a passion for photography.
I started my career in e-commerce, then eventually moved into entertainment and hospitality, working with some leading brands in the NYC area. As the Director of Digital Marketing + Social Media, I launched YOTEL New York’s digital marketing and social media strategy from the ground up in 2013, then in 2017, joined The Lexington Hotel (part of Highgate Hotels) and managed the re-branding of the hotel, single-handedly handling all the design, e-commerce, website re-launch, and marketing efforts. I then went on to become the Director of Branding + Marketing at Gerber Group, managing all the PR and marketing efforts for their USA properties, in NYC, Atlanta, and Washington DC. (Most well-known being Mr. Purple rooftop here in New York!)
Prior to my hospitality days, I worked in entertainment for five years, on the digital team at Momentum Worldwide, where I promoted all the Entertainment Access national events for American Express’s Cardmember loyalty program. I promoted every type of event possible – ranging from huge music tours (Katy Perry, Aerosmith, Taylor Swift, Adele, etc.) and lesser-known indie bands, to sporting events (ex: US Open), fashion events (New York Fashion Week), film (Tribeca Film Festival), etc.
Then, over the last two years, I transitioned to the healthcare industry, overseeing all social media and content for the brands PatientsLikeMe and Antidote Health.
My professional experience has provided me with a ton of relevant knowledge in the industry. In several of my roles, I’ve worked completely alone (with no internal team), or with only a handful of freelancers. and have still been successful. I’ve also worked in roles with large teams, and am happy to work either way! I love to collaborate with other creatives.
With that said – I work in a completely collaborative way with my freelance clients. I look at it as we’re a team. I am here to help you implement what you want, but I need you to guide me, and provide me with all relevant info and background on your business. Together, we will create magic.
I can assure you that in all the areas I list on my website, I have a great deal of knowledge, and will work with you on meeting whatever your goals are.
Any questions, just ask!
Social Media Management
Facebook, Twitter, Instagram, Snapchat, TIKTOK, LinkedIn … so many options!
If you’re new to social media, it can be overwhelming. I get that! I will help simplify it for you.
Social media is one of those things a lot of people don’t understand the true value of. Potential customers use social media as a research tool, before making their purchasing decision. It’s imperative to have a branded profile that showcases what you do and who you are in the best possible way, to convert these visitors into future customers.
Think of it as… this is your chance to shine! You are in total control over what gets shared, you are in total control of the messaging, you are in total control of your brand image.
So why not get creative and have fun with it?
Whether you’re a business needing to start from the ground up, an individual that wants to “clean up” their feed and make it look more professional, or somewhere in the middle, I can help you!
From total social media management
Managing community, creating content, writing copy, managing paid budget and setting up ads/campaigns (typically 40 hrs/week, about 5-6 posts per week, 4-5 branded Instagram stories)
- to -
Light social media management
Creating content calendar, posting, combining unique custom created content with user generated content, minimal community management (typically 20 hrs/week, 2-3 posts per week, 2-3 branded Instagram stories)
TAKE A LOOK BELOW AT SOME OF MY OFFERINGS:
I can work with you to customize a package that works best for your needs.